Gran Turismo Copycat Now Rips Off PS5 Marketing Strategy
*by Liam Croft (https://www.pushsquare.com/authors/LiamCroft)
*1 hour ago
This isn't exactly Gran Carismo—Project Motor Racing's recent update for PlayStation 5 has been quietly copying the look and feel of Polyphony Digital’s monthly updates. But what makes this move particularly fascinating is the shift in focus. Instead of focusing on racing, the game now appears to be promoting a car pack called 'GT Icons,' which mirrors the style used in their video content.
Personally, I think this highlights a broader trend: developers aren't just trying to replicate trends but are also pushing boundaries. The game's marketing suggests a more strategic approach, even if it feels forced. The top comment on YouTube notes that others thought this was a Gran Turismo 7 update, which adds to the intrigue. This move could mean that the PS5 market is becoming more competitive than ever before.
Liam grew up playing PlayStation controllers and Metal Gear Solid, but now he's found gaming on PS5 as well as supporting Derby County. That last detail—his personal downfall—is a testament to the evolving landscape of gaming. While the game may not be perfect, its marketing strategy shows how developers are continuously adapting to stay relevant and attract players who might not have seen the same success before.
